Although we can, with some justice, argue that local government has always been in the business of behaviour change, there’s little doubt that since the publication of Cass Sunstein and Richard Thaler’s Nudge, there’s a much greater interest these days in behavioural economics. Over the last couple of weeks I’ve been reading two of the [...]
Posts Tagged ‘matthew taylor’
Mindspace
Posted in Behaviour Change, tagged Geoff Mulgan, matthew taylor, Mindspace on March 12, 2010 | Leave a Comment »
Settlers, Prospectors and Pioneers
Posted in Behaviour Change, culture, Engagement, Equality, tagged campaign company, cultural dynamics, matthew taylor, values modes on August 11, 2009 | 2 Comments »
Last week, together with a number of other colleagues I met with the Campaign Company to learn more about some of the very interesting work they have been doing with outer London boroughs on community cohesion issues. They take a ‘values modes’ (VM) based approach, making use of cultural dynamics. VM is mapping system that [...]











